Blog

  • Dwight Odelius's picture

    Internet Road Trip

    If you've ever been on a road trip through Texas, you know Buc-ee's. It's not just a gas station. It's not just a convenience store. No, Buc-ee's is a traveler's paradise, a joyous, busy wonderland designed to meet the needs and desires of road-weary road warriors.

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  • Dwight Odelius's picture

    Do As We Say, Not As We Do

    As a parent of six-year-old twin boys, I have no shortage of joyful chaos in my life. Between that and serving our awesome clients, we don't often have time to indulge in things like constantly updating our own website, executing our social media strategy, or writing regularly for our blog.

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  • Dwight Odelius's picture

    Awards and Rewards

    Last night, Go Creative Arts received the 2015 Crystal Award for Business-to-Business Branding from the American Marketing Association. It was an honor just to be recognized as a finalist, of course, but winning was positively...

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  • Dwight Odelius's picture

    What's In It For You: Website Design

    Say the word "design" to someone in the context of building their website, and they'll more than likely start talking about the way it looks: colors, maybe fonts, the style of the menu, or even content layout. It's a perfectly natural response, of course: we're all inclined to grab for the most obvious fruit, and in this case the look of a graphical user interface is hanging right there in front of them.

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  • Lauren Gant's picture

    How Social Media Created “Sadvertising”

    If keeping up with advertising trends isn’t your thing, that’s okay—we take care of that for you. But you don’t need to be an ad executive to notice a recent change in the way brands are reaching out. While a good laugh is always appreciated, advertisers are now aiming for other ways to engage your emotions, and some commercials are getting downright depressing.

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  • Lauren Gant's picture

    Taylor Swift’s Empire Moves to Trademark Common Phrases

    There has been a lot of buzz lately about Taylor Swift’s move to trademark phrases made popular by her work, and the public isn’t sure whether to interpret the maneuver as that of a savvy entrepreneur, or a greedy corporate sell-out.  While it’s doubtful this will cost Swift her sweetheart image, a lot of people are asking, has Taylor taken things too far?

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  • Lauren Gant's picture

    3 Proven Ways to Reach Your Audience

    In today's content-saturated web, information consumers assess the value of the material through the appeal of the headlines. Online readers are getting savvier about avoiding click-bait while sussing out interesting articles that offer relevant insights. Helping consumers navigate the information glut requires careful attention to...

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  • Lauren Gant's picture

    Establishing Identity With Color

    Possibly the most iconic color in branding is No. 1837 on the Pantone Matching System chart, otherwise known as “Tiffany Blue.” It’s trademarked, of course. As is the signature burnt orange used by the University of Texas.

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  • It may come as a surprise that in 2007, all Barack Obama’s campaign team had to work with was a new website, and a candidate who was anemic in the polls. The challenge was to increase awareness, engagement, and support. But how do you drive traffic and gain advocates if no one knows who you are?

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