Team Principals

Laura Odelius


Laura’s experience ranges from information and records management consulting to academic historical research and teaching. Over the last decade, her focus on delivering information solutions has earned her a reputation as a gifted project manager and trusted advisor to companies ranging from non-profits to Fortune Global 10. Her portfolio has included industries such as oil and gas, engineering and construction, pharmaceuticals, government, and the arts, as well as business functions across the enterprise. Her previous university work gave Laura the opportunity to direct community groups and collaborate with leading scholars across academic disciplines.

 Laura holds a Ph.D. in History from Northwestern University. Her academic experiences in and out of the classroom strongly inform her insights and approach to business, management, and entrepreneurship.

Dwight Odelius

Founder & Principal

With a quarter century as a professional writer, editor and graphic designer, Dwight brings substantial experience and a unique perspective to every project. For the past ten years, Dwight has provided his technology, information management, and marketing expertise to companies of all sizes, from struggling start-ups to Fortune 10. His experience includes industries such as oil and gas, renewable energy, pharmaceuticals, biotechnology, information technology, manufacturing, insurance, financial services, retail, arts and entertainment, government, education, and non-profit. To each engagement Dwight brings insights drawn from two and a half decades of bringing out the best in his clients.

Dwight's education in creative arts began early at Houston's High School for Performing and Visual Arts, where he studied music, writing, graphic design, and photography. College and graduate school focused on writing, psychology, and philosophy, and culminated in degrees in cognitive science and history. Dwight's academic experience has proven to be an invaluable guide to the fine art of connecting with people through written language and visual design.